Punchh Launches New Tool For Merchants

The tool will give restaurant owners the ability to segment customers based on their food or drink preference. If a customer likes tequila, for example, he or she will get a discount on their next margarita. Restaurants will be able to get a better idea of what their customers are buying and build their campaigns from there, the company said. 

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For more on Punchh and its solution, read our Q&A with the company here. 

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