Punchh Launches New Tool For Merchants

By  |  October 10, 2013
 | 

Punchh, which has taken the idea of punch cards used at restaurants and turned them into an app to be used at the point of sale, has launched a new customer segmentation tool, according to a TechCrunch report.

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    The tool will give restaurant owners the ability to segment customers based on their food or drink preference. If a customer likes tequila, for example, he or she will get a discount on their next margarita. Restaurants will be able to get a better idea of what their customers are buying and build their campaigns from there, the company said. 

    For more on Punchh and its solution, read our Q&A with the company here. 

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