Target Gears Up Omnichannel Holiday Campaign

Target is launching an omnichannel digital campaign which will put new emphasis on mobile and social channels, Mobile Commerce Daily reported on October 25.

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    “We’re leveraging social and mobile to deliver relevant and engaging content and offers for Target guests throughout the holiday,” Eddie Baeb, a Target spokesman, told the media outlet.

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    Target’s “My Kind of Holiday” campaign will officially launch in November.

    To learn more, read the full report here.

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