Flipboard, the popular mobile magazine and content aggregator, is rolling out a new feature that incorporates eCommerce functionality into its existing user experience, AllThingsD reported on November 11.
Called “catalogs,” the new feature will allow users to browse and purchase products through its website. Banana Republic, Birchbox and Fab are among the brands that have signed on to offer their products through the catalogs.
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To learn more about Flipboard’s new eCommerce service, read the full story here.
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