Foursquare Turns Home Screen Into Ad Space

By  |  November 21, 2013
 | 

In a bid toward monetization, Foursquare has announced that it is now selling ad space on its home screen, Ad Age reported on November 21.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    The geolocation-based social network announced that MasterCard would be embarking on an ad campaign set to end in late December.

    We’d love to be your preferred source for news.

    Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks!

    Add as Preferred Source

    This is the first time Foursquare has monetized its home screen. According to Ad Age, when users click on the ad, it takes them to a page showing restaurants in the area that take MasterCard as a form of payment.

    To learn more about Foursquare and its market potential, read our full case study on Foursquare and its possible monetization strategies. 

    “What’s Hot” is aggregated content. PYMNTS.com claims no responsibility for the accuracy of the content published by the original source.


    Recommended

    Bessent Says Crypto Firms Are Sabotaging Best Chance for Rules

    Figure, blockchain

    Figure Tests Future of Trading With Blockchain Stock Launch

    AI, pharmaceuticals, drug discovery

    Pharma Rewires Drug Development With AI Operations

    Crypto Advocates Urge UK’s FCA to Narrow Regulatory Scope

    See More In: