Coach Unveils Mobile-Enhanced Retail Concept

Coach is aiming to capture demand for mobile shopping experiences with a revamped retail concept, Women’s Wear Daily reported on November 22.

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    One aspect of the redesign is that, in lieu of traditional cash register, Coach staff will use iPad minis to conduct transactions and help customers browse online catalogs.

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    “People are shopping a lot more online – that’s real,” Francine Della Badia, president of North American retail for Coach Inc., told Women’s Wear Daily in an interview. “So when they come to the store, they want the experience.”

    For more on how large retailers are increasingly leveraging mPOS, read our most recent report on the industry here.  

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