J.C. Penney eCommerce Sales Rise Amid Customer Service Overhaul

The retailer posted online sales of $266 million in the third quarter, an increase from last year’s $214 million.

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The numbers indicated that J.C. Penney’s bid to improve customer service may be winning customers, which J.C. Penney CEO Myron Ullman acknowledged in an earnings call is key to bring back consumers lost to competitors.

“During the third quarter, we continued to improve the customer experience in our stores and online in direct response to customer and associate feedback,” Ullman said.

To learn more about J.C. Penney’s holiday season developments, read the full story here.

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