20131230-New Year’s To Be Rocking ‘Priceless’ For MasterCard

For MasterCard, the success of the “Priceless” ad campaign, launched in 1997, has been well documented. The card brand now plans to conduct its biggest event ever around the campaign to celebrate the advent of the New Year. With residents from 175 countries invited to participate, the exposure to the card brand could represent its own priceless moment.