Just How Much Is A Twitter Follower Worth?

By  |  January 14, 2014
 | 

A new firm founded will seek to provide data on the value that a Twitter follower provides to a company’s overall marketing strategy.

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    Modern MAST, founded by former Dwolla employees Alex Taub and Michael Schonfeld, is developing a tool called Most Valuable Follower, or MVF, that determines the followers a given account has that are worth pursuing interaction and communication links.

    “We’re thinking about ways for brands and marketers to reach people that either care about, should care about, or should discover these companies on various social media outlets,” Taub told The Next Web in an interview published on Jan. 13.

    To learn more about Modern MAST’s social media-focused ventured, read the full story by clicking here.

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