As it turns out, there really is something scientific to the “muscle memory” that keeps consumers from trying new things, even if the new thing is better and adds more value. And, moving away from what consumers have been trained to do for decades – whip out a card and swipe (or dip) – to mobile is the aim of every innovator in payments and commerce. Pulitzer Prize winner and author of “The Power of Habit,” Charles Duhigg and PayPal’s retail mogul Don Kingsborough will lead a discussion of 5 CEOs who are all trying to get consumers to break that plastic habit at The Innovation Project 2014.
Are you on the list?
As it turns out, there really is something scientific to the “muscle memory” that keeps consumers from trying new things, even if the new thing is better and adds more value. And, moving away from what consumers have been trained to do for decades – whip out a card and swipe (or dip) – to mobile is the aim of every innovator in payments and commerce. Pulitzer Prize winner and author of “The Power of Habit,” Charles Duhigg and PayPal’s retail mogul Don Kingsborough will lead a discussion of 5 CEOs who are all trying to get consumers to break that plastic habit at The Innovation Project 2014.
Are you on the list?
