With the new relationship between Jack Dorsey and Howard Schultz continuing to dominate headlines days after their new partnership was announced, Tom Litchford’s commentary on retail technology may not necessarily surprise you.
Litchford is the new vice president of retail technology at the National Retail Federation, bringing a technology career that spans more than 30 years to the advocacy group’s leadership team. And he says mobile payments technology should be one, two and three on retailers’ tech priority lists.
In our conversation with the NRF’s new leader, however, Litchford explains that the potential offered by mobile goes beyond payment acceptance. In his view, one of the key areas where mobile solutions could help retailers is in data management, providing up-to-date order and inventory information to sales reps on the floor within brick-and-mortar retail locations.
Meet the newest member of the leadership team at the NRF, and hear more about Litchford’s views on the payments technology landscape, by accessing the audio interview below.
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