Tackling Onboarding Friction, Counterfeit Goods With Digital Efforts
Consumers are moving to digital channels en masse during the pandemic, and they want to be able to finish their transactions as quickly as possible. Onboarding has to be quick as well as seamless, and robust address verification is essential right now. And in retail, Amazon is growing its Project Zero effort, which aims to eliminate counterfeit goods through proprietary technology along with machine learning and cooperation with brands. All this, Today in Data.
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