Wanna Know Why The World Is GaGa Over Apple Pay?

By  |  October 3, 2014
 | 

Check out these charts. Apple ownership by income is off the charts. They may have a smaller market share but iPhone owners have a much bigger share of spend.

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    What’s interesting, however, is the extent to which spending power is correlated to age. iPhone owners are also older. Apple and Android ownership is almost the inverse, until you get to the 55+ group when Android ownership picks up again.

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