Amazon.com said Wednesday (Nov. 29) that Cyber Monday was the single largest shopping day in the company’s history around the globe, including the biggest ever in eCommerce revenue for the small businesses (SMBs) and entrepreneurs who hawk their products on the company’s website.
In a press release announcing the news, Amazon said that customers placed orders for hundreds of millions of products from Thanksgiving through Cyber Monday, with a large portion happening on Cyber Monday. The eCommerce event has even surpassed Prime Day 2017.
“Amazon customers shopped at record levels during the Turkey 5, ordering hundreds of millions of products, from toys to fashion to electronics and Amazon devices,” stated Jeffrey Wilke, CEO of Worldwide Consumer, in a press release. “Customers ordered nearly 140 million items from small businesses alone, and this is just the beginning of the holiday season. We’ll continue to offer incredible deals and a vast selection of unique products, with fast and free shipping options all season long, and every day.”
Amazon said orders via its mobile app during Cyber Monday increased more than 50 percent on a worldwide basis, year over year. Its bestselling item on Cyber Monday was the Echo Dot.
On top of that, Whole Foods Market, which Amazon purchased earlier this year, broke the U.S. record for turkeys during the Thanksgiving season. Lower prices on turkeys and Prime members receiving more of a discount drove sales of the birds, Amazon said in the press release.
Kelly Fedio, founder of One Savvy Life — one of the small businesses that sells products on Amazon — said the company saw a 30 percent increase in sales year over year on Cyber Monday, with thousands of units sold. AncestryDNA, which was a top-selling product on Cyber Monday, sold 700 percent more kits in one day than the entire holiday period last year.