Amazon Commerce

Cyber Monday Is Amazon’s Biggest Day Ever

Amazon.com said Wednesday (Nov. 29) that Cyber Monday was the single largest shopping day in the company’s history around the globe, including the biggest ever in eCommerce revenue for the small businesses (SMBs) and entrepreneurs who hawk their products on the company’s website.

In a press release announcing the news, Amazon said that customers placed orders for hundreds of millions of products from Thanksgiving through Cyber Monday, with a large portion happening on Cyber Monday. The eCommerce event has even surpassed Prime Day 2017.

“Amazon customers shopped at record levels during the Turkey 5, ordering hundreds of millions of products, from toys to fashion to electronics and Amazon devices,” stated Jeffrey Wilke, CEO of Worldwide Consumer, in a press release. “Customers ordered nearly 140 million items from small businesses alone, and this is just the beginning of the holiday season. We’ll continue to offer incredible deals and a vast selection of unique products, with fast and free shipping options all season long, and every day.”

Amazon said orders via its mobile app during Cyber Monday increased more than 50 percent on a worldwide basis, year over year. Its bestselling item on Cyber Monday was the Echo Dot.

On top of that, Whole Foods Market, which Amazon purchased earlier this year, broke the U.S. record for turkeys during the Thanksgiving season. Lower prices on turkeys and Prime members receiving more of a discount drove sales of the birds, Amazon said in the press release.

Kelly Fedio, founder of One Savvy Life — one of the small businesses that sells products on Amazon — said the company saw a 30 percent increase in sales year over year on Cyber Monday, with thousands of units sold. AncestryDNA, which was a top-selling product on Cyber Monday, sold 700 percent more kits in one day than the entire holiday period last year.

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NEW PYMNTS DATA: HOW WE SHOP – SEPTEMBER 2020 

The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.

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