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Half Of Amazon App Users Now Use New 1-Click Checkout

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Around half of Amazon app customers are seeing a different one-click checkout, as part of a large-scale test the eCommerce giant is conducting.

According to TechCrunch, the new checkout option replaces the click (or on mobile, the tap) with a swipe. Currently, around half of U.S. iOS and Android customers are seeing the new feature.

Customers in the test group will notice that the one-click ordering process has been updated with a new orange button that reads “Swipe to buy with 1-Click.” That means instead of tapping on the button to make the purchase using the shipping and payment information already on file, you slide your finger across the button instead.

While it’s a slightly slower way to check out, a number of customers seem to prefer the swiping gesture, as it’s less prone to the accidental click.

Last year, some users reported a “swipe to place your order” feature on Amazon’s app, but that 2016 test was focused on Amazon’s two-click “Buy Now” checkout experience, where the user would tap a Buy Now button and then slide to complete the checkout on the following screen. That feature launched early last year, and then rolled out worldwide this summer through early fall.

An Amazon spokesperson declined to offer details about how long the 1-Click new test has been underway or if it would launch to the public.

“We are constantly innovating on behalf of our customers,” the spokesperson said. “With their feedback in mind, we keep what works and discontinue what doesn’t.”

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