Amazon

Amazon Prime Now Takes To The Web

Amazon Prime Now is officially on the Web — instead of just a mobile app.

While this decision was first announced last month, the option has now officially launched. That means, for those in the 25 metro areas where the delivery service is available, goods can be delivered in two hours or less, but now, these orders can be taken on a computer, too, instead of just a mobile app.

Amazon has officially launched this as PrimeNow.com in an attempt to expand the service’s reach to more of its customer base, who may not be into shopping online via an app, thus tapping into three-quarters of the $96.2 billion in eCommerce transactions (according to research firm eMarketer) expected to come from sources other than mobile devices in the U.S. this year.

“Customers told us that they would want the option to shop on a browser, as well as mobile,” Stephenie Landry, vice president of Prime Now, said in a statement.

Prime Now is essentially a scaled-down version of Amazon.com but still includes tens of thousands of items from its area warehouses that can be delivered to members in just an hour or two. This is an option that is only available to Amazon Prime members, which has been lauded by the company as a major perk to push more consumers to the service.

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