Amazon

Amazon Prime Now Takes To The Web

Amazon Prime Now is officially on the Web — instead of just a mobile app.

While this decision was first announced last month, the option has now officially launched. That means, for those in the 25 metro areas where the delivery service is available, goods can be delivered in two hours or less, but now, these orders can be taken on a computer, too, instead of just a mobile app.

Amazon has officially launched this as PrimeNow.com in an attempt to expand the service’s reach to more of its customer base, who may not be into shopping online via an app, thus tapping into three-quarters of the $96.2 billion in eCommerce transactions (according to research firm eMarketer) expected to come from sources other than mobile devices in the U.S. this year.

“Customers told us that they would want the option to shop on a browser, as well as mobile,” Stephenie Landry, vice president of Prime Now, said in a statement.

Prime Now is essentially a scaled-down version of Amazon.com but still includes tens of thousands of items from its area warehouses that can be delivered to members in just an hour or two. This is an option that is only available to Amazon Prime members, which has been lauded by the company as a major perk to push more consumers to the service.

——————————

LATEST PYMNTS REPORT: MARCH 2020 B2B API TRACKER  

B2B APIs aren’t just for large enterprises anymore — middle-market firms and SMBs now realize their potential for enabling low-cost access to real-time payments and account data. But those capabilities are only the tip of the API iceberg, says HSBC global head of liquidity and cash management Diane Reyes. In this month’s B2B API Tracker, Reyes explains how the next wave of banking APIs could fight payments fraud and proactively alert middle-market treasurers to investment opportunities.

Click to comment

TRENDING RIGHT NOW