Amazon has opened its first pop-up store in Spain, selling everything from electronic goods to video games to clothing.
According to Reuters, the location is in an old building in one of Madrid’s prime shopping districts. Similar stores will open in Italy, Germany and Britain, an Amazon spokeswoman said.
In September, the eCommerce giant opened Amazon 4-star in New York City where every product is rated 4 stars and above, is a top seller or is new and trending on Amazon’s website.
“We created Amazon 4-star to be a place where customers can discover products they will love. Amazon 4-star’s selection is a direct reflection of our customers — what they’re buying and what they’re loving,” the company wrote in a blog post.
Products will be made up of some of the most popular categories on Amazon, including devices, electronics, kitchen, home, toys, books and games. The company added that the average rating of all the products in the new store is 4.4 stars. Collectively, the products in store have earned more than 1.8 million 5-star customer reviews.
Customers will be able to test out Amazon devices, along with smart home accessories that work with Alexa. In addition, the store will include special sections, such as “Most Wished For,” which includes products that are most added to Amazon Wish Lists; “Trending Around NYC,” spotlighting hot products that NYC customers are buying on Amazon.com; “Frequently Bought Together” items; and “Amazon Exclusives.” Each product is accompanied by a customer review card with quotes from real reviews.
And earlier this year, Amazon opened an Amazon Books location in Washington D.C. The location is stocked with books, electronics and toys, among other items. Interestingly, though, there are no price tags. If customers want to find out how much an item costs, they must use Amazon’s mobile app to scan the item for a price. If customers don’t have a phone, they can use a scanning machine in the store. For Prime members, Amazon will charge the same price for items in the store as it does online. The company already has bookstore locations in New York City.