Amazon

Students With Prime Memberships Get 80 Pct. Discount On Amazon Music

Amazon Music

Students with an Amazon Prime subscription can now get Amazon Music for just 99 cents a month, down from the student price of $4.99, Reuters reported on Tuesday (Aug. 5).

With Amazon Music Unlimited, subscribers can listen to more than 50 million songs. Amazon’s Prime Student membership is discounted 50 percent and costs $6.49 per month. Aside from unlimited music, student subscribers also get two-day shipping for free and access to Amazon’s video streaming platform.

Comparatively, music streaming services from Apple and Spotify cost students $4.99 per month, which is 50 percent off normal subscription prices.  

In April, Amazon launched its music streaming service for customers with Alexa, with or without Prime membership. Those with Alexa now have access to play a station based on a song, artist, era or genre, and hear some of Amazon Music’s top global playlists. For now, the launch only includes U.S. customers with an Alexa-enabled device. Amazon already offers its Prime Music service as part of its Prime subscription at $119 per year, as well as its Amazon Music Unlimited subscription for $9.99 per month (or $7.99 per month for Prime members).

Amazon’s music streaming service is facing stiff competition. Earlier in April, Apple Music surpassed Spotify in the number of paid subscribers it has in the United States — Apple Music had 28 million paid subscribers to Spotify’s 26 million as of February. Apple Music also has a growth rate of 2.6 percent to 3 percent, compared to Spotify’s monthly rate of about 1.5 percent to 2 percent.

Apple Music is also growing faster around the world at 2.4 to 2.8 percent versus Spotify’s 2 to 2.3 percent, with Apple Music’s biggest growth from other English-speaking places where iPhone use is high and iTunes was popular. It’s also available on Android devices, and it’s been installed 40 million times from the Google Play store.

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NEW PYMNTS DATA: HOW WE SHOP – SEPTEMBER 2020 

The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.

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