GoDaddy, the cloud technology provider, announced Wednesday (Dec. 14) several enhancements to its Online Store platform, including the ability for GoDaddy sellers to accept Apple Pay.
In a press release, GoDaddy said the updates to its Online Store, including the acceptance of Apple Pay, mark an acceleration in GoDaddy’s commitment to build mobile-friendly tools for merchants. As of July 2016, 60 percent of traffic on GoDaddy websites and online stores comes from mobile devices. Since first rolling Apple Pay out to customers in late Oct. 2016, GoDaddy merchants have experienced almost a 78 percent increase in online checkout conversion rates. GoDaddy merchants with Apple Pay can enable shoppers to complete purchases from their iPhones in a tap without having to type in any credit card information. As with all Apple Pay transactions, card details are encrypted end to end, giving consumers a safe way to make purchases. GoDaddy said it is providing Apple Pay to all Online Store merchants who enable credit card payments through Stripe.
“More and more online commerce in the U.S. now happens on mobile devices, and Apple Pay is a rapidly growing portion of those purchases,” said Cristina Cordova, head of business development at Stripe, in the press release. “We’ve already seen other major platforms significantly increase their conversion rates by enabling Apple Pay, and we’re excited to extend this to GoDaddy users around the world.”
In addition to Apple Pay, GoDaddy is introducing several other new features, including smart mobile checkout, in which a redesigned checkout flow will minimize all friction points for customers to complete purchases; abandoned shopping cart review, in which automatic emails are sent to shoppers with an link to return to their shopping cart; and commerce-ready email marketing.
“Mobile shopping is driving eCommerce activity. Simplifying the consumer purchase experience with things like Apple Pay is a big advantage for small businesses,” said Greg Goldfarb, VP of commerce and email marketing at GoDaddy, in the press release. “We’ve removed friction for buyers so they can just tap to pay and provided businesses with easier ways to reach customers with compelling content.”