Daily Data Dive: Apple’s Shrinking Marketshare

Though Apple probably didn’t need much in the way of more bad news, more ill tidings have come to call — nonetheless in the form of Kantar Worldpanel’s latest figures that indicate that Apple’s iPhone 6s/6s Plus did worse than Samsung’s equivalent Galaxy S7/S7 Edge in terms of sales.

How much worse?

Here it is by the numbers:

88%| Percentage of Apple users planning to stay loyal through their next phone upgrade (Samsung has 86% loyalty)

37%| Total percentage of smartphone sales Samsung represented during the three months that ended in May

29%| Total percent of smartphone sales Apple represented during the same period

16% | The percentage of consumers who purchase Samsung phones

14.6%| The percentage of consumers who opted for Apple phones during the same time period.