Though Apple probably didn’t need much in the way of more bad news, more ill tidings have come to call — nonetheless in the form of Kantar Worldpanel’s latest figures that indicate that Apple’s iPhone 6s/6s Plus did worse than Samsung’s equivalent Galaxy S7/S7 Edge in terms of sales.
How much worse?
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Here it is by the numbers:
88%| Percentage of Apple users planning to stay loyal through their next phone upgrade (Samsung has 86% loyalty)
37%| Total percentage of smartphone sales Samsung represented during the three months that ended in May
29%| Total percent of smartphone sales Apple represented during the same period
16% | The percentage of consumers who purchase Samsung phones
14.6%| The percentage of consumers who opted for Apple phones during the same time period.
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