Apple

The End of iPhone X?

Apple will reportedly discontinue the first version of the iPhone X when the second generation of the high-end smartphone rolls out later in 2018.

That announcement was reported by MacRumors, which cited new research from KGI Securities analyst Ming-Chi Kuo. According to the report, Kuo said that if Apple kept the current iPhone X in its lineup when it launches the second generation, but lowered the price, it could hurt sales of the newer device.

The analyst expects Apple to roll out a 6.1-inch iPhone with Face ID and an LCD display in the second half of this year. That device is predicted to sell for either $650 or $750 in the U.S., much lower than the $999 starting price for the iPhone X.

“[The] iPhone X would hurt product brand value and lineup of 2H18 new models if it continues to sell at a lower price after 2H18 new models launch: Lowering iPhone X’s price after the 2H18 new models launch would be a negative to product brand value given 3D sensing and OLED display are features of the new high-price model,” wrote the analyst. “Additionally, to sell iPhone X at a lower price may have a negative impact on shipments of the new 6.1-inch LCD iPhone in 2H18. Thus, we estimate iPhone X will reach end-of-life (EOL) around the middle of 2018. If accurate, Apple’s smartphone lineup later in 2018 would consist of the second-generation 5.8-inch iPhone X, which will likely remain $999, a larger 6.5-inch version dubbed iPhone X Plus and the mid-range 6.1-inch iPhone. Below that would likely be iPhone 8, iPhone 7 and iPhone SE models.”

Kuo’s report comes a few days after he reduced his lifetime sales forecast for the new iPhone X from 80 million to 62 million phones.

Despite the hype leading up to the release of the iPhone 8, iPhone 8 Plus and iPhone X, customers are buying these new offerings at about the same rate as other models released in the past two years. A survey of 300 iPhone buyers by technology analysis firm Consumer Intelligence Research Partners estimates the iPhone X, iPhone 8 and iPhone 8 Plus combined account for 69 percent of U.S. iPhone sales for the month ending Dec. 3, while older models represented the remaining sales.

——————————–

Latest Insights:

Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. The PYMNTS Next-Gen AP Automation Tracker, is a monthly report that highlights the most recent accounts payable developments and automated solutions that are disrupting how businesses process invoices, track spending and earn rebates on transactions.

TRENDING RIGHT NOW

To Top