Apple said it has paid $120 billion in revenue to App Store developers since 2008.
The company is kicking off its first annual Entrepreneur Camp, and it invited 11 female-founded app companies to its headquarters in Cupertino. While announcing the camp, Apple shared the numbers.
Revenue for the app store continues to grow at a very fast pace, according to report in TechCrunch. In the last year, Apple generated more than $30 billion in developer revenue.
To calculate the numbers, Apple counts what’s called direct App Store revenue, which includes paid downloads, subscriptions and in-app purchases. This means that developers could be earning extra money from subscriptions on a website or from running ads.
The Entrepreneur Camp is a “two-week immersive hands-on technology lab where participants work one-on-one with Apple experts and engineers to significantly accelerate their apps,” the company said. “The program also includes sessions on design, technology and App Store marketing, as well as ongoing guidance and support from an Apple Developer Relations representative. The curriculum will help developers take advantage of cutting-edge Apple technologies, including optimizing for the A12 Bionic chip, integrating Core ML, building new experiences with ARKit and more,”
Esther Hare, Apple’s senior director and executive sponsor of Women@Apple, said she wants to inspire other women.
“In the past, starting a small business often meant having to invest in overhead, inventory or retail space. Today, a world of opportunity opens up with some coding skills and an entrepreneurial spirit,” Hare said. “The App Store is the new digital Main Street, and creative developers are tapping into the vast potential of the global app economy. We hope that this program helps to inspire women around the world to learn to code, join the iOS development community and share in the thriving app economy.”
The attendees of the camp include: “Bites by Warehouse Apps LLC; Camille by Ohhh, Inc.; CUCO: Lembrete de Medicamentos by CUCO Health; Deepr by Mental Mobile, LLC; D’efekt by Tatevik Gasparyan, Nané Toumanian and Vahagn Khachikyan; Hopscotch by Hopscotch Technologies; LactApp by LactApp Women Health; Pureple by Iceclip LLC; Statues of the La Paz Malecón by Estudio Chispa; WeParent by FamTerra Inc.; and Seneca Connect by Seneca Women.”