(source: en.wikipedia.org)
Young adtech startup Narrative looks to change the way user data is bought and sold. Founded in 2016, Narrative has created a marketplace platform that connects buyers and sellers of data. Get the Full Story Complete the form to unlock this article and enjoy unlimited...
What happens when digital commerce, digital content and marketing come together on a single platform? Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...
Slowly but surely, businesses are starting to realize the importance of offering more data-driven, analytics-driven techniques in order to render more real-time decisions for their customers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...
They say an ounce of prevention is worth a ton of cure — and nowhere is that more apparent that in the world on buying and selling online. No matter what the retailer sells, the goal is to find the problem before it becomes a...
In the era of where “Google it” is the answer to all question big and small, the power of search and the insights one can draw from it cannot be overlooked. Most everyone remembers the time when Google was able to predict a flu outbreak...
Fraud is certainly a focus in the modern market, but the consumer end tends to get a bit more attention than the merchant end. That makes sense — everyone is in some sense a consumer, and so the customer side of payments gone wrong is...
Catching the customer’s eye in the hopes of drawing them onto a retail site where they will hopefully be inspired to buy something (or at least look at an ad that will later impel them to buy something) has been a hallmark of digital marketing...
Did you know that some consumers would rather stay home and wash dirty dishes than purchase items in-store? That’s according to one study, which also found that 66 percent of respondents said that that distaste for the in-store, in-person purchasing experience is due to standing...
Customers are interesting creatures. They have high expectations for retailers, and they only want more. Studies say consumers are holding retailers to a higher standard than in past years. Consumers want a seamless and enhanced shopping experience, and they also want their items shipped quickly. Get the...
