(source: en.wikipedia.org)
Customers are interesting creatures. They have high expectations for retailers, and they only want more. Studies say consumers are holding retailers to a higher standard than in past years. Consumers want a seamless and enhanced shopping experience, and they also want their items shipped quickly. “With the...
Customers love coupons. But in the current payments world, the love has changed and evolved over time. Specifically, due to the digital world we live in now. “We’ve seen a huge increase in the demand for mobile offers,” said Bill Ogle, CEO of Koupon Media....
Every business knows that there is more to eCommerce than just having a website. But how to make that website cull more revenue, increase online and in-store traffic and tailor the experience to the customer is where data can help retailers — especially in this...
Life — and business, for that matter — is full of decisions. Some small, some big, many with the use of data in real time. “Enova Decisions, an Analytics as a Service (AaaS) business, delivers on-demand decision-making technology and real-time predictive analytics services to businesses that want to...
They say “seek and you shall find,” but sometimes, a search doesn’t always come up as fruitful as all parties had hoped. This can especially be the case in eCommerce. “Site search has been an unsolved problem in eCommerce, with online retailers losing significant revenue...
T-shirts may seem like a simple product, but according to Spreadshirt, there is a ton of hard data and analytics at the core of even the softest shirt. Germany- and Boston-based Spreadshirt uses data, analytics and even social media information to build a product and...
The U.S. gaming industry is worth roughly $51 billion, as more than 155 million Americans play some kind of game regularly, many of them through a console. But who doesn’t like to win something or gain something, whether or not they know they’re offering up...
Many companies go through name changes. Google was originally called BackRub. Nissan was formerly Datsun. And Accenture was previously known as Andersen Consulting. Besides some obvious reasons for needing to change a company’s name, sometimes it’s just because the business outgrows its original name. That...
The 2016 U.S. Presidential Election taught us many things. But Karen Webster said that it mostly taught us what can happen when the right people use the wrong data to make big decisions. She lays out the seven deadly data sins that she said contributed...