Redbubble Limited, which owns and operates Redbubble and TeePublic, announced Thursday (Oct. 14) it has joined forces with buy now, pay later (BNPL) platform Afterpay on a flexible payment program for its customers to buy goods that support independent artists.
Afterpay’s BNPL solution allows customers to pay for their purchases in four interest-free installments.
“Giving our customers flexibility is a key priority for us. We’re excited to work with Afterpay to give them more options in the way that they pay on Redbubble,” said Redbubble Chief Product Officer Nicole Brolan in the joint announcement. “Both businesses started in Australia, and have grown to be loved by millions of customers locally and internationally.
“With this partnership, we hope to continue to help more people find their thing. The partnership was launched for customers in the U.S. during September, and Redbubble recently rolled out this offering to Canadian, U.K. and Australian customers, in time for the Thanksgiving and Christmas holidays,” she said.
Afterpay and native checkout company Bonsai announced a collaboration on an online shopping program that cuts down on the checkout experience by four or five clicks on Wednesday (Oct. 13).
Online shoppers can choose Afterpay’s BNPL option whenever they make their purchases. Buzzfeed was the first digital publisher to join the Bonsai-Afterpay program.
Recent Accenture research shows that Afterpay has driven $4.5 billion in net benefits to merchants in 2021, through $8.2 billion in incremental sales for retailers.
Zahir Khoja, general manager of North America for Afterpay, told PYMNTS recently that the company’s shop directory generates an average of 1 million referrals per day for merchants, “and you can imagine the impact that has in terms of conversion and average order value.”
About 29 million U.S. consumers have used BNPL to complete their purchases in the last 12 months.