Affirm to Extend BNPL Option to Amazon Customers in Canada

Ticket Platform SeatGeek Teams With Affirm

Payment network Affirm’s buy now, pay later (BNPL) option, which is currently available to Amazon customers in the United States, will soon be offered to the retailer’s customers in Canada as well.

Within the next month, eligible customers on will be offered BNPL in both English and French, according to a Thursday (Sept. 22) press release.

“Since launching with Amazon in the U.S., we’ve been providing eligible Amazon customers with a powerful tool to responsibly increase their purchasing power,” Affirm Chief Revenue Officer Geoff Kott said in the release. “We are excited to bring customers shopping on the opportunity to pay for everyday items and milestone purchases with Affirm as we deliver the same level of transparency and flexibility that customers have come to expect from Affirm across our markets in North America and beyond.”

In practice, when customers select Affirm as a payment option, a free soft credit check is run and the payment options available for that customer are determined, according to the release.

Customers who are eligible for the BNPL option can then split purchases of $50 or more into monthly payments, and they will be shown the number of monthly payments they have, per the release.

“We’re always looking to enhance the paying experience for our customers, including how and when they can pay for their orders,” Amazon’s Vice President of Amazon Payment Products David Williams said in the release. “Introducing Affirm in Canada gives our customers another flexible payment option for their purchases.”

Amazon’s collaboration with Affirm in the U.S. was announced in August 2021, starting with select companies and their customers and then was extended to other customers.

Read more: Amazon Moves Into BNPL Space With Affirm Partnership

As PYMNTS reported at the time, the partnership provides further evidence of the fact that consumers want some control and visibility into how they can conserve cash flow and improve credit along the way.

See also: With Walmart and Amazon Now on Board With Affirm, BNPL Gains Critical Mass to Take on Big Credit