Consumer Insights

Consumer Insights
Millennials Value Personalized Offers the Most
January 16, 2024

Millennials are one of the main classes of consumers for certain categories of products such as clothing, personal care and home spending. Though they don’t enjoy a digital experience as much as Gen Z consumers, who are considered the first fully-digital natives, millennials value receiving...

Consumer Insights
EU Consumers Say They’d Rather Card Networks Than Banks Deliver Their Everyday App
January 15, 2024

Globally, the increasing reliance on apps and connected devices has led to growing consumer demand for an everyday app that seamlessly integrates banking, shopping and personal activities. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Consumer Insights
Nearly 1 in 7 Consumers Have Paid for Gasoline in Installments
January 10, 2024

Struggling consumers are relying on installment plans for common purchases such as groceries or restaurants to stretch their budgets and make ends meet. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

Consumer Insights
Women Likelier Than Men to Cut Back on Grocery Spending
January 09, 2024

As consumers continue to see economic pressures eat away at their purchasing power, PYMNTS Intelligence indicated women are more likely than men to cut back on buying items at the grocery store that they do not need. Get the Full Story Complete the form to...

Consumer Insights
Seniors’ Possible Purchasing Power Erosion May Lead to Less Splurging in 2024
January 09, 2024

Older consumers were able to maintain their purchasing power last year, mainly helped by an 8.7% jump in Social Security benefits that exceeded inflation. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Consumer Insights
94% of Consumers Who Use Overdrafts for $400-Plus Expenses Face Financial Hardships
January 09, 2024

In challenging economic times, accessing credit is vital for many individuals, particularly those living paycheck to paycheck. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

Consumer Insights
The Right Personalized Offers Double the Chance to Attract New Customers
January 08, 2024

The trend of personalized offers and contextualized consumer experiences has emerged as a differentiating competitive factor across industries, from retail to media or travel experiences. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Consumer Insights
1 in 4 Retail Subscribers Use Auto-Refill
January 05, 2024

With many retail subscribers now relying mainly on auto-refill subscriptions for their shopping, PYMNTS Intelligence reveals, retailers must adapt and embrace this growing trend to stay competitive in the market. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Consumer Insights
Restaurant Loyalty Programs’ Birthday Rewards Don’t Win Over Many Consumers
December 29, 2023

Restaurants touting their birthday deals to win over digital loyalty members may find that these offers do not go as far as they might expect, PYMNTS Intelligence suggests. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...