Consumer Insights

Consumer Insights
Gen Z Scrimps on Food Quality Amid Restaurant Inflation
August 24, 2023

Across generations, consumers are loath to trade down to restaurants with lower-quality food, even as prices rise, but PYMNTS research finds that Gen Z is the most willing to compromise on taste. Get the Full Story Complete the form to unlock this article and enjoy...

Consumer Insights
25% of Leisure Time Spent Using Smartphones to Multitask for Work
August 17, 2023

Consumers use more than one-quarter of their daily downtime engaging in less-than-leisurely tasks. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

Consumer Insights
Boomers Barely Use BNPL, but Make Large Purchases When They Do
August 16, 2023

Compared to other generations, the share of baby boomers and seniors who use buy now, pay later (BNPL) options barely makes a blip. The same may be said when comparing the age demographic’s light use of BNPL to their heavy use of credit cards, reflected...

Consumer Insights
Half of Zillennials Steer Clear of Gig Work
August 14, 2023

Among younger generations, zillennials prove uniquely hesitant to engage with the connected economy when it comes to work. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Consumer Insights
Consumer Sentiment Dips From July’s Levels and Retailers May Face Pressure at the Register
August 11, 2023

U.S. consumers are slightly less optimistic about the economy this month, following two straight months of growing confidence. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Consumer Insights
Kellogg Sees Inflation-Concerned Consumers Sticking to the Basics
August 03, 2023

As ongoing food inflation continues to impact consumers’ behavior, Kellogg is seeing changes not in which brands shoppers are purchasing but in how much they buy. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

Consumer Insights
GDP Data Shows Disposable Income Growth Slowing as Consumers Seek to Pad Savings
July 27, 2023

The latest data from the U.S. Department of Commerce show that consumer spending helped push gross domestic product (GDP) past expectations. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

Consumer Insights
Consumers Confident but Student Loan Repayments May Pinch Holiday Spending
July 25, 2023

Consumer confidence is high. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing...

Consumer Insights
Ghost Kitchen Customers Have a Need for Speed
July 19, 2023

Defenders of the ghost kitchen model overwhelmingly tout one key benefit — the speed that these virtual brands can offer. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....