Consumer Insights

Consumer Insights
EU Consumers Say They’d Rather Card Networks Than Banks Deliver Their Everyday App
January 15, 2024

Globally, the increasing reliance on apps and connected devices has led to growing consumer demand for an everyday app that seamlessly integrates banking, shopping and personal activities. This demand is particularly strong in Europe, where nearly 38% of consumers express a strong interest in embracing...

Consumer Insights
Nearly 1 in 7 Consumers Have Paid for Gasoline in Installments
January 10, 2024

Struggling consumers are relying on installment plans for common purchases such as groceries or restaurants to stretch their budgets and make ends meet. With fuel prices having reached a historic peak during the last year and a half, gasoline has become one of the most...

Consumer Insights
Women Likelier Than Men to Cut Back on Grocery Spending
January 09, 2024

As consumers continue to see economic pressures eat away at their purchasing power, PYMNTS Intelligence indicated women are more likely than men to cut back on buying items at the grocery store that they do not need. By the Numbers The PYMNTS Intelligence study “Consumer...

Consumer Insights
Seniors’ Possible Purchasing Power Erosion May Lead to Less Splurging in 2024
January 09, 2024

Older consumers were able to maintain their purchasing power last year, mainly helped by an 8.7% jump in Social Security benefits that exceeded inflation. This was the highest increase in four decades, and it allowed seniors to maintain their standard of living despite the high...

Consumer Insights
94% of Consumers Who Use Overdrafts for $400-Plus Expenses Face Financial Hardships
January 09, 2024

In challenging economic times, accessing credit is vital for many individuals, particularly those living paycheck to paycheck. One form of credit that consumers often rely on is overdrafts, which serve as a safety net for individuals facing unexpected financial hiccups or temporary cash shortages. Unlike...

Consumer Insights
The Right Personalized Offers Double the Chance to Attract New Customers
January 08, 2024

The trend of personalized offers and contextualized consumer experiences has emerged as a differentiating competitive factor across industries, from retail to media or travel experiences. As seen in the restaurant sector in 2023, merchants are adapting the personalized offers they make to better meet evolving...

Consumer Insights
1 in 4 Retail Subscribers Use Auto-Refill
January 05, 2024

With many retail subscribers now relying mainly on auto-refill subscriptions for their shopping, PYMNTS Intelligence reveals, retailers must adapt and embrace this growing trend to stay competitive in the market. By the Numbers The latest installment of PYMNTS Intelligence’s Decision Guide series, “The Retail Subscription...

Consumer Insights
Restaurant Loyalty Programs’ Birthday Rewards Don’t Win Over Many Consumers
December 29, 2023

Restaurants touting their birthday deals to win over digital loyalty members may find that these offers do not go as far as they might expect, PYMNTS Intelligence suggests. By the Numbers The new study “Personalized Offers Are Powerful — But Too Often Off-Base,” a PYMNTS...

Consumer Insights
Consumers Failed to Cut Back on Restaurant Dining Over the Holidays
December 29, 2023

Consumers may have meant to tighten their belts when it came to restaurant spending over the holidays, but the data reveals that the opposite happened, with restaurants apparently having gained a share of total meal occasions during the festive season. Mastercard’s SpendingPulse released Tuesday (Dec....