Consumer Insights

Consumer Insights
Five Ways Consumers Are Pumping the Brakes on Spending
May 06, 2024

We may be witnessing the beginnings of a great pullback in consumer spending. At least in some areas. As paycheck-to-paycheck living remains a reality for most U.S. consumers, the strategies are multipronged: trading down, trading off, or choosing where to allocate what seem to be increasingly limited resources....

Consumer Insights
34% of Gen Z Consumers Say Splurging Contributes to Financial Distress
April 30, 2024

Spoiler alert: The title of PYMNTS Intelligence’s new report, “Why 60% of Gen Z’s Live Paycheck to Paycheck” gives away a key finding. Six in 10 Generation Z consumers say it’s a challenge to make ends meet. The report, which was based on surveys with 3,405 U.S. consumers, found that many...

Consumer Insights
44% of Consumers Need Multiple Prompts for Card-Linked Offers
April 26, 2024

Card-linked offers — those special promotions designed to encourage consumers to use their credit and debit cards at specific locations or for specific items — are used by about 2 in 5 cardholders. As PYMNTS Intelligence found in researching “Card-Linked Offer Growth Hinges on First-Time...

Consumer Insights
Mother’s Day Spending Expected to Dip Following 2023 Record
April 25, 2024

American consumers are projected to spend $33.5 billion on their moms next month. That’s according to new data from the National Retail Federation (NRF), which noted that amount is the second-highest in the history of its surveys of spending on Mother’s Day, following last year’s...

Consumer Insights
Brazilian Shoppers Surpass US, UK Counterparts in P2P Payments
April 24, 2024

Despite outsized growth in Click-and-Mortar™ shopping opportunities in Brazil during the last three years, retailers there still don’t offer 39% of the digital features consumers want.  This is just one finding from PYMNTS Intelligence’s “2024 Global Digital Shopping Index: Brazil Edition,” which was commissioned by Visa...

Consumer Insights
Gen Z Shoppers Want Things, Not Experiences
April 22, 2024

As consumers save for big purchases, Gen Z is proving to be the only generation that would rather save up for an object they will get to keep than an experience that will make a memory, PYMNTS Intelligence research finds. By the Numbers The new...

Consumer Insights
CFPB Flags Gaming Data Practices, but Younger Consumers Comfortable Sharing Data
April 18, 2024

The Consumer Financial Protection Bureau (CFPB) recently issued a report listing regulatory concerns around how gaming and virtual reality companies facilitate transactions and collect sensitive data. As “Banking in Video Games and Virtual Worlds” makes clear, the CFPB sees both industries processing transactions and collecting the...

Consumer Insights
High-Earning Consumers Prefer Luxury Experiences Over Things
April 16, 2024

When it comes to living large, big earners like to splurge on making memories more so than on, say, a new handbag, PYMNTS Intelligence research reveals. By the Numbers  The February/March installment of the PYMNTS Intelligence “New Reality Check: The Paycheck-to-Paycheck Report” series, subtitled “Why...

Consumer Insights
Consumer Sentiment ‘Remarkably Steady’ for Fourth Consecutive Month
April 12, 2024

Consumer sentiment remained essentially unchanged in April, as it has been since the beginning of the year. While the figure inched down 1.9% from March, it remained “remarkably steady” within a 2.5 index point range and under the 5-point change that is considered to be...