Planet Fitness saw a membership boom at its fitness centers during the pandemic, helped along by teens and pre-teens signing up for their first gym memberships. As CNBC reported Thursday (Feb. 24), the company’s newly-released fourth-quarter results show that people born between 1997 and 2012...
In the midst of myriad troubles, Peloton was able to share some “fun” news for a change Thursday (Feb. 17) as it previewed Lanebreak, a feature that turns its classes into video games. As reported by Gizmodo, Lanebreak has been in beta testing since the...
New Peloton chief executive Barry McCarthy is pushing aside suggestions that the home fitness brand will be put on the block, telling The Financial Times Monday (Feb. 14) that he’s moving across the country to help the company pursue growth opportunities. Those opportunities, he told...
Peloton announced Tuesday (Feb. 8) that it plans to cut 2,800 jobs globally, though co-founder John Foley said its instructors would not be affected, according to a Bloomberg report Tuesday (Feb. 8). The cutbacks will reportedly eliminate roughly 20% of corporate jobs, along with making...
Peloton has drawn interest from potential suitors for a buy, including Amazon, The Wall Street Journal (WSJ) reported Friday (Feb. 4). The company’s stock has been down, and an activist investor has been saying a sale could be a good idea. According to sources who...
If activist investor Blackwells Capital has its way, Peloton would fire its chief executive John Foley and look at a sale, The Wall Street Journal (WSJ) reported Sunday (Jan. 23). Blackwells has under 5% stake in Peloton, and the investor is prepared to push for...
Peloton is temporary shutting down production of its connected fitness Bike for two months in an effort to cut costs amid dwindling consumer demand. As CNBC reported Thursday (Jan. 20), the fitness brand will halt production on its Bike from February through March. The network,...
You may be in San Diego right now, with the sun smiling down as you glide on your new skips through a lush park. As we write this in Boston, it’s 16 degrees with a stiff north wind blowing. What are we supposed to do?...
We don’t feel right about spoilers, so best not to mention how connected fitness firm Peloton figures into HBO Max’s new “Sex and the City” reboot called “And Just Like That…” Suffice to say the plotline we’re not disclosing here makes for questionable PR optics...
