Digital asset marketplace Bakkt has officially launched of its previously announced collaboration with Choice Hotels International to expand the hospitality chain’s rewards program, Choice Privileges, through the Bakkt app, according to a Tuesday (Sept. 28) press release. The partnership allows Choice Privileges members to convert...
At their best, loyalty programs can incentivize consumers of all kinds to purchase more frequently from a given company. However, not all consumers promise equal returns on investment. One might imagine, for instance, that it would take a great deal of effort to attract the...
As restaurant ordering has shifted digital, consumers have been faced with two competing trends pulling them in opposite directions. On one hand, more restaurants have been launching their own loyalty programs and apps, rewarding consumers for repeated digital ordering. On the other, there has been...
Where once mobile rewards programs were the purview of only the most digitally forward-thinking restaurant chains, now it is noteworthy when a restaurant does not offer customers a way to win points for their loyalty. Cinnabon announced Monday (Sept. 20) that it is launching its...
Seven months after launching the initial pilot, loyalty latecomer Burger King announced Thursday (Sept. 2) that it is rolling out its rewards program nationwide. Before the end of the month, consumers will be able to earn points (“crowns”) through the brand’s Royal Perks program at...
The weekly trip to the grocery store was once a central fixture of consumers’ routines, but that tradition might be falling by the wayside. In the U.S., 17% of consumers say they are buying groceries online more often now than they did before the pandemic...
Chipotle Mexican Grill is rolling out upgrades to its rewards program, which has helped the fast-casual chain earn more than $2 billion in digital sales this year. The company announced on Wednesday (Sept. 1) that it is launching Extras, an exclusive feature that gives its...
The 12th edition of PYMNTS’ ongoing study series Delivering on Restaurant Rewards, a Paytronix collaboration, begins with a thought that all restaurant operators should internalize with urgency: “Many are quickly learning that the key to success in the increasingly omnichannel restaurant ecosystem is not focusing...
Analyzing the role of loyalty for recovering small and medium businesses (SMBs), PYMNTS researchers surveyed a census-balanced panel of over 1,100 Brazilian consumers as part of a global study of more than 4,500 consumers in four countries. What we found is that Brazilians stand out...