Sweetgreen may be making major investments in digitizing its restaurants, but for a restaurant chain so focused on technology, it has made some odd choices when it comes to one of the most significant digital drivers of revenue: loyalty rewards. In late March 2021, the...
Unused gift cards sit idly in a drawer. The 333 rewards points a consumer accrued with a niche retailer will likely stay unredeemed because it’s a retailer that consumer shops infrequently — and the value of the points isn’t a great enough incentive to motivate a consumer to...
Unified wellness platform Paceline on Wednesday (Oct. 20) launched the Paceline Card, which ties together credit card rewards and physical activity that’s tracked by an Apple Watch. The Paceline Card, which is issued by Evolve Bank & Trust, touts itself as “a first-of-its-kind credit card...
The digital-first food ordering habits that consumers have acquired since the pandemic have fundamentally changed the restaurant industry. A single touchpoint in a much broader, decentralized and digital-first ecosystem is at the center of consumers’ dining experiences. Gaining a competitive edge in this new format...
Restaurant rewards are increasingly becoming the norm for quick-service restaurants (QSRs). In the past month alone, Focus Brands-owned bakery giant Cinnabon launched its Cinnabon Rewards program, California-based Mexican-style QSR Del Taco launched its Del Yeah! rewards app, and McDonald’s expanded its MyMcDonald’s Rewards program to...
Where once even having a loyalty program was enough for a restaurant to stand out against the competition, now digital rewards are table stakes, which means brands need to find creative ways to build deeper relationships with their customers. While offering higher-value rewards is certainly...
PayPal’s coupon service Honey is now offering cash back, giving U.S. customers another way to redeem Honey Gold points while online shopping. PayPal announced the new program on Tuesday (Oct. 5), saying it will allow users who link their Honey and PayPal accounts to redeem...
Expedia Group is looking into expanding its customer loyalty program, CNBC writes, which will make it “the most complete travel rewards offering.” The expansion will consist of things like member discounts, reward earning and redemption on flights, hotels, vacation rentals, car rentals, cruises and various...
Digital asset marketplace startup Bakkt has reached a milestone of 1 billion points and miles being linked to its app by users since the company launched the app in March, according to a press release on Thursday (Sept. 30). Bakkt CEO Gavin Michael said the success of the app has affirmed...