Loyalty & Rewards

Loyalty & Rewards
eGrocery Customers Twice as Likely as Brick-and-Mortar to Be Loyal to a Single Merchant
February 08, 2022

Grocers looking to boost customers’ loyalty may need to turn their focus to their digital offerings, according to data from PYMNTS’ study “Decoding Customer Affinity: The Customer Loyalty to Merchants Survey 2022.” The report, created in collaboration with Toshiba Global Commerce Solutions, featured the results...

Loyalty & Rewards
Citi Unveils Points Partnership With CVS
February 04, 2022

Citi has launched a “Shop With Points” partnership with CVS, allowing cardholders to redeem points at the pharmacy chain’s more than 8,200 locations around the U.S. Through the program, announced in a news release Friday (Feb. 4), eligible cardmembers can redeem points for $10 worth...

Loyalty & Rewards
Report: QSRs Chase Tech-Savvy Diner Spend With New Digital Tools
January 31, 2022

Recent PYMNTS research reveals that the digital shift in 2020 — when consumers began to do more online than in store — has had a long-term impact on consumers’ perception of loyalty programs at restaurants. Consumers are more sensitive to the quality of their digital...

Loyalty & Rewards
What Drives Customer Loyalty? Depends On The Merchant
January 26, 2022

While a majority of shoppers (80%) say they prefer to make purchases in physical stores, this doesn’t mean they’ll automatically be loyal to their local grocery store or pharmacy. The most common way consumers purchase goods is to favor one or two merchants for in-store...

Loyalty & Rewards
Price Increases Threaten Grocery Shopper Loyalty, Data Shows
January 24, 2022

As inflation drives food prices up, grocers that shift the cost too quickly to consumers risk losing their most loosely held customers to competitors, reveal data from PYMNTS’ study “Decoding Customer Affinity: The Customer Loyalty to Merchants Survey 2022.” The report, created in collaboration with...

Loyalty & Rewards
The Generation Gap in Restaurant Loyalty Programs
January 21, 2022

When it comes to restaurant loyalty programs, there is a generation divide. According to PYMNTS research, 64% of Gen Z diners and 61% of millennials participate in these programs at at least one or two of the table-service restaurants they frequent. For their parents and...

Loyalty & Rewards
American Airlines, The Points Guy Sue Each Other Over Data Use
January 21, 2022

American Airlines and the travel and loyalty news website The Points Guy (TPG) are suing each other over access to AAdvantage member rewards data. American Airlines sent a cease-and-desist letter to Red Ventures, the parent company of TPG, accusing it of violating the airline’s trademark...

Loyalty & Rewards
Wedge Partners With Cardlytics on Smart Debit Card Cash Back Offering
January 21, 2022

Spending app Wedge has debuted a new rewards program, powered by cash back offer platform Cardlytics, according to a Thursday (Jan. 20) press release. Wedge lets users pay for their purchases with any asset using a smart debit card, while Cardlytics works with hundreds of...

Loyalty & Rewards
64% of QSR Customers Earn Loyalty Rewards by Spending More
January 18, 2022

Sixty-eight percent of consumers place orders from a restaurant — not through an aggregator — at least once a month, according to Digital Divide: Minding The Loyalty Gap, a PYMNTS and Paytronix collaboration that surveyed 2,414 U.S. adults who regularly purchase food from restaurants. Get...