With the rise of digital ordering, many of today’s restaurant customers no longer expect to have an in-person relationship with all the brands they purchase from. On the one hand, this trend provides a valuable opportunity for restaurants to reach new consumers via digital channels...
As more and more restaurant brands debut rewards programs or update their existing ones with next-generation features, the race to secure consumers’ loyalty is becoming even more competitive. It is no longer enough for restaurants to offer free or discounted items in return for repeater...
As restaurant brands look to wrestle back control of digital ordering from third parties, loyalty programs can be their most powerful tool, incentivizing direct ordering and powering regular communication with customers. While limited-time promotions typically only go so far when it comes to driving rewards...
Three months after ShopBack, the Asia-Pacific’s cashback network, launched ShopBack Pay that allows shoppers to use their preferred payment method while amassing cash rewards, the company is adding another feature, VulcanPost.com reported. The new tool for consumers is a QR scan-and-pay feature that allows ShopBack...
In 2021, with the popularity of chicken sandwiches through delivery channels, restaurants raced to capture consumers’ digital spending with the so-called chicken sandwich wars. Now, in 2022, the race has shifted to the rewards space, with restaurants competing to offer the most appealing and habit-building...
When American consumers select a restaurant to order from or visit, they are spoiled for choice. Consumers have long prioritized food quality, convenience and price, but recently they have sought a new kind of experience. The most cutting-edge restaurants can streamline the eating experience using...
Like other emerging markets, the Middle East and North Africa (MENA) has one of the largest underbanked populations in the world, with more than 90% of the population transacting solely in cash and without access to credit or formal savings accounts. According to Momtaz Moussa,...
A restaurant loyalty program is only as good as its ability to build a habit, and to do that, restaurants need to give consumers want they really want — a personalized experience. According to data from the March/April edition of PYMNTS’ Digital Divide series, “The...
In the world of retail shopping, Rakuten (formerly known as Ebates) is considered one of the pioneers of online cash back shopping and services, generating a 15.5% year-over-year revenue increase to hit 1.68 trillion yen ($14.5 billion) in 2021. Other popular cash back platforms like...