Loyalty & Rewards

Loyalty & Rewards
Restaurants Rethink Loyalty
October 12, 2022

For a long time, even offering a mobile loyalty program was a competitive advantage for restaurant brands. Now, with consumers expecting to be rewarded for their digital loyalty, brands are rethinking their offerings in light of customers’ changing habits and demands. Zaxby’s, for instance, an...

Loyalty & Rewards
i2c, Retailer Majid Al Futtaim Launch Payment, Rewards Solution
October 10, 2022

Digital payment and banking technology provider i2c has partnered with retailer Majid Al Futtaim to launch a new payment solution that complements the retailer’s rewards program.  With the partnership, customers of Majid Al Futtaim — which owns and operates shopping malls, communities and retail and...

Loyalty & Rewards
PF Chang’s Bets Free Delivery — Not Food — Key to Subscriber Loyalty
October 04, 2022

As restaurants seek to drive loyalty beyond what is capable with just points-per-dollar rewards, many are launching subscription programs to incentivize more frequent purchasing. For instance, Chinese-inspired casual dining chain P.F. Chang’s, which has more than 300 restaurants across 22 countries, announced Wednesday (Sept. 28)...

Loyalty & Rewards
Giant Food Offers Private-Label Rewards Incentives as Name Brands Push Back
October 04, 2022

As grocers compete to take advantage of consumers’ inflation-driven shift to home dining, many are finding that their private-label offerings are the best tool at their disposal. For instance, Ahold Delhaize-owned, Maryland-based grocery chain Giant Food, which spans 164 stores in Delaware, Maryland and Virginia,...

Loyalty & Rewards
For Restaurant Loyalty Programs to Pay off, They Must Be Easy to Access
September 13, 2022

As restaurants look to keep visit frequency up in the face of rising consumer anxiety about price, loyalty programs can be a key tool to keep customers coming back. However, while diners may want the discounts in theory, the vast majority are not willing to...

Loyalty & Rewards
Restaurants Drive Loyalty Program Engagement by Putting Customers in Control
September 02, 2022

As restaurant brands look to boost consumers’ engagement, some are finding that the way to keep customers coming back is by putting them in charge of their own loyalty rewards. Fast-casual brand Rubio’s Restaurants, for one, which has more than 150 restaurants across California, Nevada...

Loyalty & Rewards
Hungryroot: You Don’t Need Loyalty Programs if Your Product Is Differentiated
September 01, 2022

As eCommerce food businesses across restaurant and grocery aggregators compete for consumers’ share of stomach, many are turning to loyalty programs to drive up purchasing frequency in the face of so many challengers. Yet not all players in the space are convinced that rewards programs...

Loyalty & Rewards
As Prices Rise, Restaurants Reevaluate Free Food Loyalty Incentives
August 29, 2022

Amid ongoing food price inflation, many restaurants are finding that their loyalty programs are their best tool to combat trade-down to grocery, enabling them to incentivize visits and maintain continuous communication with their fans. Yet, some brands are noticing that these loyalty programs can be...

Loyalty & Rewards
As Consumer Spending of Crypto Grows, BitPay Launches Cash Back Rewards
August 10, 2022

A benefit often available to consumers who use traditional forms of payment is also available to those who use cryptocurrency. Serving the growing number of consumers who make purchases using crypto, bitcoin and crypto payment services provider BitPay is launching cash back rewards for its...