A recent PYMNTS report looking into the digital shopping habits of consumers in six countries — Australia, Brazil, Mexico, the United Arab Emirates (UAE), the U.K. and the U.S. — found that U.K. consumers are 16% less likely than average to use their smartphones at...
Global commerce enablement and payments platform Nayax on Tuesday (Aug. 2) launched CoinBridge to streamline the conversion of virtual assets — including customer rewards, points, gift cards, vouchers, cashback, payout and others — into currency where credit cards are accepted. Initially, CoinBridge will focus on...
A common definition of loyalty “is a strong feeling of support or allegiance.” It’s an apt description of what businesses seek to gain from investments in loyalty programs, but many miss the mark and fail to garner stronger consumer affinity — often due to a...
Unraveling mysteries of the consumer psyche stumps the best of them, but this much seems clear: Consumers react differently to discounts versus cash back, and that’s a vital distinction in 2022. Calling out roughly $250 billion in annual marketing expenditure by consumer packaged goods (CPG)...
Technology has become woven into the fabric of our daily lives so quickly that many common verbs have picked up entirely new meanings. While shopping once meant visiting a store, it is now just as likely to mean clicking an app on a phone or...
Fast food giant McDonald’s is joining a slew of restaurants seeking to diversify their in-app experiences beyond the standard ‘earn-and-burn’ loyalty point offerings. The restaurant chain, which has around 13,500 locations in the United States plus tens of thousands more abroad, announced Thursday (June 30)...
As restaurants look to drive loyalty in the face of stiff competition for consumers’ digital ordering, those that reward customers for their spending have the advantage. However, with loyalty programs now the norm, consumers expect more than the standard model, by which they receive a...
Bed Bath & Beyond has launched a program that lets customers earn and redeem points at the company’s three retail brands, as well as a new buy now, pay later (BNPL) option. The company said in a Thursday (June 23) press release that the rewards...
Buy now, pay later (BNPL) company Klarna will debut its loyalty card feature, a company press release said Tuesday (June 21), letting users store and access physical cards in digital versions. The feature will be backed by mobile wallet provider Stocard, which Klarna acquired in...