The decision to shut down an online business to prioritize a brick-and-mortar retail strategy might seem counterintuitive. However, there are instances where this move could make perfect sense, driven by factors like inflation and the sensory experience offered by physical stores. HomeGoods announced Wednesday (Oct....
Walmart is doubling down on its strategy of holiday season grocery deals in an effort to take advantage this high-stress time to secure market share and customer loyalty. On Wednesday (Oct. 18), the company announced “even bigger” deals on Thanksgiving meals and other holiday food...
Premium and luxury are not the same. In the world of fashion, premium brands strut their stuff by offering top-tier products that outshine mass-market alternatives, all while keeping prices at a runway-ready level for a wider audience. On the other hand, luxury brands tend to...
Delivery platforms like Instacart are becoming a valuable avenue for brands looking to connect with consumers who prefer the convenience of grocery shopping from their own personal spaces. In its most recent initiative, Instacart is poised to provide brands with category-specific buying data, enabling them...
What if you could have items delivered by drones? That’s the latest battleground between Amazon and Walmart as both retail giants take to the skies to establish dominance in the delivery game, each with their own unique approach. Amazon’s most recent venture into drone delivery...
Amazon wants shoppers to get real-life feedback within the virtual world of its mobile ad. The retail giant on Thursday (Oct. 19) introduced Consult-a-Friend, a new mobile shopping experience now in testing that lets shoppers request, see and manage friends’ feedback on products on the Amazon...
Brands are realizing the significance of crafting captivating digital experiences to engage their customers. The need is self-evident, requiring little persuasion for brands to invest. However, as brands embrace this trend, a new challenge comes into focus — the task of connecting these digital experiences...
Payments firm InComm has teamed with Venmo to enhance that company’s digital gift card offering. According to a Wednesday (Oct. 18) news release, the new feature offers eligible Venmo customers personalized ways to mark gifting occasions with popular gift card brands directly via the app. “For several years running, our...
Retailers are turning to augmented reality (AR) to craft consumer experiences that not only resonate and leave a lasting impression but also instill greater confidence in the brand, ultimately motivating consumers to make a purchase. The latest brand to do that is beauty company Pat...
