Subscription Commerce

Subscription Commerce
NEW STUDY: The Four Secrets To A Successful Subscription Offering
April 25, 2018

Subscriptions are seemingly available for anything, from the more established Software-as-a-Service (SaaS) offerings like the latest iteration of Microsoft Office to video-streaming services like Netflix. In recent years, subscription services have come to encompass dinner, children’s books, clothes, even bones. It’s no wonder there are all...

Subscription Commerce
Helios and Matheson Announces Up To $150M Equity Offering
April 20, 2018

Helios and Matheson Analytics, the majority owner of MoviePass, announced Thursday (April 19) that it is aiming to sell as much as $150 million in stock. In a press release, the company said it hired Canaccord Genuity to handle the equity offering in which, from...

Subscription Commerce
How Subscription Services Are Changing The Video Game Industry
April 20, 2018

In the cutthroat world of subscription commerce, the best performers know that every additional second that it takes a consumer to convert to a paying customer, increases the odds that they won’t. The latest Subscription Commerce Conversion Index examines 300 data points across 178 sites...

Subscription Commerce
NEW DATA: How Subscription Commerce Top Performers Reduce Signup Friction
April 18, 2018

  The results are in. Merchants in the subscription video on demand/over the top (SVOD/OTT) market continue to dominate the Subscription Commerce Conversion Index™. Based on PYMNTS’ findings, the average score for SVOD/OTT businesses is 65.5 out of 100, beating out the average Index score of...

Subscription Commerce
Deep Dive: The State Of The SVOD/OTT Subscription Market
April 03, 2018

The days of visiting a brick-and-mortar store to rent VHS tapes or DVDs have become a distant memory — one they have been replaced by a series of streaming video on demand (SVOD) companies. The Subscription Tracker deep dive examines the scope of the market...

Subscription Commerce
How Postfly Is Luring Anglers With The Right Subscription Bait
April 02, 2018

The subscription market is growing by 200 percent annually, becoming more competitive in the process. That’s why Brian Runnals, founder of fly fishing subscription service Postfly, recommends merchants lure in subscribers by pairing monthly deliveries with educational tools to successfully use the products, with the...

Subscription Commerce
Thinking Outside The Box For Latin American Fashion Subscriptions
March 30, 2018

There’s a reason subscription boxes are popular in the U.S. They’re convenient, they surprise and delight, and if they don’t delight, returning products is a pretty straightforward process. However, Latin America is a very different market. The infrastructure (or in many cases, lack thereof) makes...

Subscription Commerce
How Postfly Keeps Anglers On The Subscription Hook
March 30, 2018

In the music world, subscription commerce has climbed to the top of the charts. An increasing number of consumers are buying into subscription services, with 11 million consumers in the United States alone paying for recurring services or products. And now, industries of all shapes...

Subscription Commerce
Skip, Switch Or Cancel: Why Giving Customers More Control Can Help Subscription Services
March 01, 2018

For the 11 million subscription businesses in the U.S., success hinges on more than offering an easy way to pay. Consumers want control and they want the right mix of products and personalization, says Bespoke Post CEO, Rishi Prabhu. In our first ever Subscription Commerce...