AMC Theatres announced on Wednesday (June 20) that it is launching a new service that gives members up to three movies per week.
In a press release, AMC Theatres said the new service will be live next week as an added tier to its AMC Stubs rewards program. Dubbed AMC Stubs A-List, the program gives customers up to three movies per week, along with the other benefits of AMC Stub Premiere, for $19.95 a month.
Through the program, members get access to any available showtime at any AMC location regardless of the format, whether it’s IMAX at AMC, Dolby Cinema at AMC, RealD 3D, Prime at AMC or BigD. The program can be used on the fly or by making reservations days or weeks in advance.
“We believe that our current and future loyal guests will be interested in this type of program, as AMC Stubs A-List rewards guests with something that no one else offers: the very best of AMC, including IMAX, Dolby Cinema and RealD 3D up to three times per week, for one simple, sustainable price,” said Adam Aron, CEO and president. "Since its inception in 2011, AMC Stubs has continued to evolve to meet the needs of its customers, as it did in 2016 when we introduced the free tier, AMC Stubs Insider. AMC Stubs A-List is AMC’s next evolution of delivering amazing benefits to our loyal customers, and we’re excited to continue to grow the program by leaps and bounds.”
According to the company, its AMC Stubs and AMC Stubs Premiere constitutes AMC’s fast-growing loyalty program. In addition to three movies per week, AMC Stubs A-List members get free upgrades on popcorn and soda, free refills on large popcorn, express service at the box office and concession stand, no online ticketing fees and 100 points for every $1 spent on the AMC Stubs A-List monthly fee and concessions at AMC theatres. AMC Stubs Premiere members receive a $5 reward for every 5,000 points earned, which translates to a 10 percent credit toward future AMC purchases, the company said in the press release.