Subscriptions

Subscriptions
Tech Giants Drive Subscription Growth Across Consumers’ Daily Activities
October 31, 2023

From business to leisure, the largest tech companies are driving recurring revenue from every part of consumers’ day-to-day routines with their subscription offerings. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

Subscriptions
Meta Joins Ad-Free Subscription Space as Platforms Rethink Monetization
October 30, 2023

Meta’s new ad-free subscription option in Europe comes amid evolving regulations that demand social media platforms find new ways to monetize their followings, as the industry as a whole shifts toward tiered membership options to boost revenue. Get the Full Story Complete the form to...

Subscriptions
Meta Responds to European Regulations With Subscription Option
October 30, 2023

Meta will introduce a new subscription option for Facebook and Instagram users in Europe. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Subscriptions
X Launches Three Tiers of Premium Subscriptions
October 29, 2023

X has begun offering tiered subscriptions amid owner Elon Musk’s broader ambitions for the platform. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Subscriptions
Microsoft Boosts Xbox Game Pass Engagement Even as Competition Escalates
October 26, 2023

As more entrants crowd the gaming subscription space, Microsoft is still growing engagement with its Xbox Game Pass membership program, suggesting that when it comes to gamers, there is plenty of demand to go around. Get the Full Story Complete the form to unlock this...

Subscriptions
T-Mobile Drops Plan to Shift Customer to Higher Tiers After Backlash
October 25, 2023

T-Mobile US has scrapped a program that would have required certain customers to switch to more expensive wireless plans. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Subscriptions
GNC Adds Telehealth Subscription Tiers as Merchants Rethink Pricing Structures
October 23, 2023

With subscription merchants increasingly tinkering with their pricing structures to attract consumers of all kinds, GNC Health is expanding its virtual healthcare arm to include three different membership tiers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Subscriptions
Gen Z Subscribers Steer Clear of Commitment
October 23, 2023

As subscription services target younger consumers, Generation Z is proving to prefer shorter stints over long-term commitments. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

Subscriptions
Netflix Leverages Fan Enthusiasm to Sidestep Gaming’s Subscriber Acquisition Challenges
October 20, 2023

Netflix is taking advantage of its subscribers’ strong affinity for many of its films and series to create an audience for its incipient gaming business in an effort to sidestep players in the space’s typical difficulties acquiring consumers. Get the Full Story Complete the form...