(source: en.wikipedia.org)
Marketing is an expensive but essential part of any business strategy, and often one with little bang for the buck. Also, determining how effective a firm’s PR is requires even more investment in systems that can monitor and analyze the effect of any marketing policy....
If you believe the old adage that half of all ad dollars are wasted, retailers just don’t know which half, then close to $250B is being wasted on advertising. In August’s Omnicommerce Tracker™, Mike Harkey, Foursquare VP talks about how the granddaddy of check-ins is...
In an expanded attempt to compete with traditional hotels – and the host of other specialized start-ups riffing on what they do – Airbnb is leveling up the types of travel services on offer for guests that book through its platform. Get the Full Story...
There is no arguing that online reviews aren’t important in the digital age. Depending on which figures you fancy, between 65 percent and 90 percent of consumers check online reviews before they shop and 88 percent of people treat an online review with the same level of consideration they...
Instagram, the photo-sharing social media network, has unveiled three new tools geared toward advertisers on its website. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...
Sure, most of us want to dress as much like our favorite celebrity as possible, but matching the sartorial choices of people who employ armies of stylists is not an easy thing to do. You could pay the Kardashians to tell you how to dress...
The logistics maps that hold together the major hub cities of the East Coast no longer looks quite the same as it once did. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...
Walmart got out of the gate early with the big announcement of the week, with the news that they will be acquiring Jet.com for $3.3 billion in cash and stock. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...
The retail world is still embroiled in a love-hate relationship with omnicommerce. Few deny that it’s a necessity of running a modern brand, but plenty have experienced firsthand how the fine-tuning of detail on both the in-store and online side can elude even the best-meaning...