pymnts Profile:
Apple Inc. (NASDAQ: AAPL)
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.
OpenAI Seeks Dismissal of Apple Trade Secrets Lawsuit
August 6, 2026
OpenAI asked a judge to dismiss Apple’s lawsuit accusing the company of stealing trade secrets. The artificial intelligence startup said Apple’s claims have no merit, and its lawsuit falsely portrays its ...Read moreGlobal Regulatory Changes Slow Apple’s Services Growth
July 31, 2026
The growth of Apple’s Services has been impacted by several countries’ regulatory changes affecting the company’s App Store, 9TO5Mac reported Thursday (July 30). Apple’s third quarter financial results, released Thursday, showed ...Read moreApple Joins $5 Trillion Club and Launches Smart Home Push
July 28, 2026
Apple is reportedly preparing a major push into the smart home product/software market. That’s according to a Tuesday (July 28) report from Bloomberg News, which also noted — in a separate article — a ...Read moreFord Embeds Apple Maps Directly into Upcoming EVs
July 23, 2026
Apple Maps will be integrated into some upcoming Ford electric vehicles, the companies said Thursday (July 23). The integration of Apple Maps into Ford’s upcoming Universal Electric Vehicle Platform (UEV Platform) will be done through Apple’s ...Read moreApple to Add Virtual Shopping Assistant to App Store
July 23, 2026
Apple appears to be preparing a virtual shopping assistant for its App Store. Although no official announcement has been made, a report Wednesday (July 22) from the website Apple Insider pointed ...Read moreApple Plans To Overhaul Computers to Meet AI Demand
July 22, 2026
Apple reportedly wants to overhaul its Mac line as consumers seek artificial intelligence (AI)-powered computers. The company plans to introduce new versions of every Mac product it sells, Bloomberg News reported ...Read moreApple Teams With Klarna on Device Lease-To-Own Program
July 21, 2026
Apple is reportedly preparing to launch a leasing program in partnership with Klarna. That’s according to a report Tuesday (July 21) from Bloomberg News, which calls the Apple Upgrade service one of the largest-ever changes ...Read moreApple Retakes Top Valuation Spot as Wall Street Rewards Smart AI Spending
July 17, 2026
Apple has become the world’s most valuable company for the first time since April 2025, overtaking Nvidia, which had held the top spot since June 2025, Reuters reported Friday (July ...Read moreApple Demands Documents From Former Employees Now at OpenAI
July 17, 2026
Apple sent letters to about 40 former employees who now work at OpenAI, demanding that they preserve documents and communications and meet with Apple lawyers, the Financial Times reported Friday ...Read moreApple Acquires Open-Source Observability Platform Developer SigScalr
July 13, 2026
Apple acquired certain assets of SigScalr and hired certain SigScalr employees, according to a list of acquisitions maintained by the European Commission. The list said that “SigScalr develops a data log ...Read more

Apple and Google Urged to Offer Alternative UK Payment Paths
June 30, 2026
British regulators want Apple and Google to let developers steer users to payment methods beyond the company’s app stores. The Competition and Markets Authority (CMA) issued a proposal Tuesday (June 30) ...Read moreApple’s AI Challenge Moves to Center Stage as Ternus Era Begins
April 30, 2026
Apple’s earnings call was, on the surface, a story about iPhone momentum and Mac demand. iPhone revenue rose 22% year over year, Mac revenue rose 6%, and executives repeatedly pointed ...Read moreApple in Talks to Bring Digital Wallet to India
February 26, 2026
Apple is reportedly talking with banks and card networks to launch Apple Pay in India. The company is holding discussions with Indian lenders ICICI Bank, HDFC Bank and Axis Bank with plans to introduce its digital wallet ...Read moreApple Set to Bring Car Keys Function to Toyota Vehicles
February 18, 2026
Apple is reportedly expanding its car keys wallet feature with carmaker Toyota launching support for the tool. According to a report Tuesday (Feb. 17) from Apple-focused news website 9to5Mac, the tech giant had named 13 new carmakers who ...Read moreApple Bets on AI Wearables to Lock in iPhone Users
February 17, 2026
Apple is accelerating its development of three artificial intelligence (AI)-powered wearable devices: smart glasses, a pendant and AirPods, Bloomberg reported Tuesday (Feb. 17), citing unnamed sources. The three devices will be ...Read moreBig Tech Faces the AI Innovator’s Dilemma.
February 4, 2026
Smith Corona was once the king of written communications. For most of the twentieth century, the sound of work and study in America was the clickety‑clack of typewriter keys in offices, ...Read moreApple Loses More AI Researchers to Meta and Google
February 1, 2026
Apple has reportedly lost at least four AI researchers recently to its big tech rivals. These departures include Yinfei Yang, Haoxuan You, Bailin Wang and Zirui Wang, Bloomberg News reported Friday ...Read moreApple Signals AI Will Power Payments Security and Growth
January 29, 2026
Apple just turned in what CEO Tim Cook called “a quarter for the record books” Thursday (Jan. 29) and the headline numbers back him up. But for the banking, payments ...Read moreApple’s JPMorgan Deal Will Expand Its Financial Services Ecosystem
January 8, 2026
Apple’s services strategy is anchored in hardware, turning devices into gateways for recurring engagement across payments, commerce and content. Financial services are increasingly part of that design, where consumers already authenticate, ...Read moreApple Retreats on Vision Pro as Consumer Demand Falls Short
January 2, 2026
Apple is scaling back the Vision Pro after weak sales. For the payments ecosystem, it is a sign that “spatial computing” will remain a niche channel for shopping, identity and ...Read more
Amex and Apple Pay Enable Users to Pay With Points
June 30, 2026
American Express U.S. card members can now use their Membership Rewards points on everyday purchases by redeeming the points directly within Apple Pay’s checkout experience. This capability is enabled by American ...Read moreApple Pay Pushes Installments to In-Store Checkout
February 17, 2026
Apple is promoting the ability of Apple Pay to let users pay over time in stores as well as in apps and online. This capability is available with iOS 26 and ...Read moreLawsuit Alleges Apple Pay a Trillion-Dollar ‘Fence’ for Stolen Wallet IP
August 7, 2025
Digital payments solution provider Fintiv is accusing Apple of racketeering and trade-secret theft in a new federal suit over the technology that powers Apple Pay. Fintiv’s complaint, lodged Wednesday (Aug. 6) ...Read moreApple Pay’s 10-Year Journey and Its Next Decade of Decisions
October 22, 2024
PYMNTS Intelligence published its annual report on the usage and adoption of Apple Pay yesterday (October 21). That report marked the ten-year milestone of Apple Pay’s launch, which was the ...Read moreApple Shutters Pay Later as It Paves Broader Path for Installment Loans
June 17, 2024
Nearly two years after its initial announcement and about eight months after its nationwide debut, Apple Pay Later is being discontinued. In the wake of that announcement, the company is charting ...Read moreApple Pay Expands Services Ecosystem ‘Off’ iPhone Onto Chrome and Into Installments
June 11, 2024
The first few days of Apple’s annual developer conference, stretching from Monday (June 10) to Friday (June 14), may seemingly be all about artificial intelligence. But a set of announcements Tuesday ...Read moreApple Cash Adds Virtual Card Numbers, Enabling Spending at More Merchants
April 9, 2024
Apple Cash cards now have virtual card numbers, enabling users to securely spend their Apple Cash at merchants that don’t accept Apple Pay. This change was included among updates to Apple Cash terms ...Read moreSunrate Adds Apple Pay to Payment and Treasury Management Platform
April 8, 2024
Sunrate has added Apple Pay to its global payment and treasury management platform. This new option offers the company’s commercial credit card customers a safer, more secure and private way to pay, Sunrate said ...Read moreThe Apple Pay Threat Facing Banks
March 18, 2024
A friend was preparing for a once-in-a-lifetime yoga retreat to a fancy resort in Malaysia. The trip was a long one with stopovers in Qatar and two days in Kuala ...Read moreEuropean Commission Asking Retailers and Rivals About Apple Pay
May 10, 2023
The European Commission (EC) is reportedly seeking information about Apple Pay from retailers and Apple’s rivals. The requests by the antitrust regulators of the EU were sent out three months after ...Read more
Pizza Needs a Turnaround. America Needs a Slice.
June 20, 2026
Pizza has entered its “It’s not you, it’s me” era, which is ridiculous because it is absolutely us. We, the people, have apparently been ordering fewer pies and treating mozzarella like ...Read moreConsumers Keep Clicking ‘Buy’ as Retail Sales Climb
June 17, 2026
Consumers may be scrutinizing purchases more closely, but May’s retail sales report showed spending activity remains firmly in motion. Advance estimates from the U.S. Census Bureau released Wednesday (June 17) revealed ...Read moreStorefront Overhauls Turn Retailers Into Data Hubs
May 11, 2026
As retailers grapple with pressures on discretionary spending and shifting shopping habits, the challenges are mounting to get shoppers through the doors, and then to keep them moving through aisles, ...Read moreAI Traffic Outperforms Paid Search for US Retailers, Adobe Says
April 16, 2026
Artificial intelligence (AI) traffic to U.S. retail websites is now converting better than non-AI traffic such as paid search and email marketing, Adobe said Thursday (April 16). In March, AI traffic ...Read moreShopify Debuts Tinker App for AI-Powered Stores
March 27, 2026
Shopify launched Tinker on Thursday (March 26), a free mobile app that replaces the fragmented AI subscription stack most merchants currently navigate with a single guided environment for building brand ...Read moreAI-Generated Damage Claims Trigger Retail Crackdown on Return Fraud
March 3, 2026
Retailers are facing a new and more sophisticated form of return fraud, one in which artificial intelligence is being used against them. Shoppers are submitting AI-generated images of damaged or ...Read moreWalmart Names New CEO as Retail Moves From Shelves to Software
February 3, 2026
The world’s newest trillion-dollar company also has a new CEO. And no, it’s not Disney. And while trillion-dollar market caps might bring to mind visions of big tech hyperscalers, it’s not ...Read moreThe Vitamin Shoppe Opens AI-Driven Innovation Store in NYC
January 30, 2026
The Vitamin Shoppe on Wednesday (Jan. 28) opened a new Innovation Store on New York City’s Upper East Side, using artificial intelligence and digital tools to help consumers discover, evaluate ...Read moreConversational AI Becomes New Front Door for Holiday Shopping
December 12, 2025
The traditional holiday shopping journey, a linear path of keyword searches, doom-scrolling and multi-step checkouts, is being dismantled in real-time. This season is seeing the rise of agentic commerce, where ...Read moreChina’s Singles’ Day Sales Festival Expands to 5 Weeks
October 16, 2025
China’s Singles’ Day sales festival has reportedly been stretched to as long as five weeks by some retailers. While the sales event is set for Nov. 11, which is the original Singles’ ...Read more