Throughout the 2014 baseball season, MasterCard has been surprising fans with Priceless Surprises. After Apple Pay’s recent launch, MasterCard, together with Major League Baseball Advanced Media, surprised MLB fans by enabling the new payment technology at both the Kansas City Royals and San Francisco Giants Stadiums, according to a company news brief.
Fans at both stadiums can make payments using a variety of NFC-enabled devices and services, including Apple Pay, and are the first two ballparks to accept Apple Pay.
“The ballpark experience lends itself well to simple, secure payments so fans get through concessions and back to the game quickly,” said Ed McLaughlin, chief emerging payments officer at MasterCard, in the official release. “Through our longstanding relationship with MLB and MLBAM we are constantly looking for opportunities to create enhanced fan experiences both in-stadium and online, whether that’s through advanced payment capabilities or delivering surprises to fans.”
According to MasterCard, Apple Pay is “already safe, simple and secure,” but when consumers use their MasterCard, they are additionally able to receive these Priceless Surprises. The stadiums themselves got a technology upgrade, but fans who use their MasterCard at these stadiums are in the running for receiving surprise signed memorabilia, World Series tickets, or the chance to meet a baseball star.
To date, MasterCard has surprised more than 70,000 cardholders in the U.S.