Coinbase has launched a national campaign promoting the economic benefits of cryptocurrency.
Dubbed “Crypto: Moving America Forward,” the campaign will include television commercials, events and other promotions, the cryptocurrency exchange platform said in a Monday (May 22) blog post.
“Today, Coinbase is launching ‘Crypto: Moving America Forward,’ a national campaign to explain crypto’s critical role as an underlying technology that will update the global financial system,” the company said in the post. “With China embracing and advancing the use of technology, including digital assets, to project power, ‘Crypto: Moving America Forward’ will also make clear that U.S. global economic leadership and national security are at risk if the U.S. cedes its role in building technology that will be central to the world’s financial infrastructure.”
Four commercials will be aired on popular Sunday shows on consecutive weekends, explaining why crypto matters and why it’s important to the United States, according to the press release.
In addition, a wallscape campaign on Wall Street, an armored truck converted into a mobile billboard driving around Manhattan and other locations, and a series of commercials during the NBA playoffs will showcase the history of money and the need to update the financial system, the release said.
The campaign will also include two events. One, “Stand for Crypto,” will be held July 19 and will feature members of the crypto community visiting members of Congress in Washington, D.C., to advocate for crypto-friendly policies. The other event, the “State of Crypto Summit,” will be held in New York City on June 22 and will include panels of financial leaders, national security experts and other industry professionals discussing the future of crypto, per the release.
The launch of this campaign comes at a time when the dynamics between Coinbase and the U.S. Securities and Exchange Commission (SEC) have curdled substantially, with the two duking it out in court over establishing regulatory clarity for the digital asset sector regarding what constitutes operational compliance.
On May 2, Coinbase launched an international cryptocurrency exchange to let institutional users based in eligible jurisdictions outside of the U.S. trade perpetual futures.
“As more and more markets are moving forward with regulatory frameworks to become crypto hubs, we believe the moment is right to launch this international exchange,” Coinbase said at the time.