Daily Data Dive

PYMNTS Daily Data Dive: Alibaba’s Record-Breaking Day

Singles’ Day has come and gone. But before it passed, online retail giant Alibaba set new records.

Alibaba reportedly earned $17.8 billion in gross merchandise volume during this year’s Singles’ Day — just more than a 32 percent increase over last year’s figures. For comparison, Cyber Monday is only expected to bring in $3.07 billion this year.

Orders came in at a rate of 175,000 per second, with 82 percent of total purchases made on mobile devices.

$17.8 billion | Alibaba’s reported gross merchandise volume
175,000 | Number of orders placed per second
32 percent | Increase over last year’s Singles’ Day earnings
82 percent | Percent of Singles’ Day purchases made on mobile devices
$3.07 billion | Estimated value generated on Cyber Monday

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