To keep itself going in an upward trajectory, Snapchat has outlined its path via keeping users on the app often and adding more Snappers on a regular basis. With social media giants like Facebook, Twitter and Instagram at its heels, this will prove to be a tough goal to reach and maintain.
Here are the numbers:
$404.5 million | Revenue reported in 2016
158 million | Users reported in Q4 of 2016
$514.6 million | Reported 2016 net loss
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$3.7 billion | Amount of stock each of Snapchat’s two investors held as of December 2016
$25 billion | Number Snapchat valuation could reach
$21 billion | Amount of diluted valuation as of December 31, 2016
$1 billion | Target revenue post IPO filing
$1.05 | Revenue per user in 2016
$0.31 | Revenue per user in 2015
$7 | Daily revenue per user for Facebook in Q4 of 2016
$70 billion | Amount spent annually by marketers on TV ads
10 percent | Level that no one advertiser goes over
89 percent | Amount of voting shares founders possess
26 | Amount of tech IPOs in 2016
$4.3 billion | Combined amount raised by 2016 tech IPOs
