Innovation

Apple, Aetna Team On Health App

Aetna, a CVS Health business, announced Tuesday (Jan. 29) the launch of Attain, a new health experience designed by Aetna in collaboration with Apple.

In a press release, Aetna said that via the Apple Watch, the Attain app will give Aetna members access to personalized goals, the ability to track their daily activity levels, access health action recommendations and earn rewards for taking actions that improve their overall well-being. According to Aetna, reward opportunities include the ability for eligible users to earn their Apple Watch via participation in the program. Aetna said the launch of Attain builds on a partnership Apple and Aetna inked in 2016 in which 90 percent of participants reported receiving a health boost from their Apple Watch. Aetna claimed in the press release that the Attain app is the first of its kind designed specifically to offer users a personalized experience that combines their health history with the  Apple Watch. The Attain app is slated to go live via the Apple App Store this spring.

“From fitness enthusiasts to casual gym-goers, to parents who get all their exercise by keeping up with their kids — we designed Attain for everyone,” Alan Lotvin, M.D., executive vice president of transformation for CVS Health, said in the press release. “We understand that you don’t need to be a personal trainer or work out several hours a day to be healthier. We’re designing Attain to be personalized and clinically relevant to where each individual is in their health journey. This is an ambitious challenge, and we will adapt and improve over time to create the best experience for our members.”

With the Attain app, Aetna members will be able to customize activity goals, and receive personalized health notifications based on Apple Watch sensor data. For instance, customers may receive reminders to meet activity goals, get a flu shot or refill medications. Users can also earn rewards if they complete activity goals and take part in recommended health actions. The accumulated points can go to defray the cost of the Apple Watch or can be used for gift cards from participating national retailers. Users have the option to share their health history with Apple which Apple and Aetna will then use over time to improve the Attain app.

“We believe that people should be able to play a more active role in managing their well-being. Every day, we receive emails and letters from people all over the world who have found great benefit by incorporating Apple Watch into their lives and daily routines,” Apple COO Jeff Williams said in the same press release. “As we learn over time, the goal is to make more customized recommendations that will help members accomplish their goals and live healthier lives.”

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