In a press release, the bank said clients can now search for a car from participating dealerships – on their mobile device or computer before ever visiting a dealership. The program will begin with a pilot period in the Carolinas and expand across the country in a phased rollout that will continue throughout the year, Bank of America said. “These new capabilities deliver on our ongoing promise to provide our clients an enhanced and transparent experience derived from our leadership in mobile banking technology,” said D. Steve Boland, head of consumer lending in the press release. “Our convenient auto shopping experience allows clients to search for cars at local dealerships and get their Bank of America financing completed in one place and on their own time, whether on the go or in the comfort of their home.”
With the digital tool, car buyers can locate their preferred vehicle, look up the closest participating dealerships and find an available vehicle in their price range. The user can then move directly to applying for a Bank of America loan through the tool, typically receiving a decision within seconds. Once approved, the user receives an official approval letter via email. After that, shoppers can go to the dealer, take a test drive and finalize the sale and financing transaction with the dealer.
“We’ve achieved the seamless experience our clients have told us they want,” Boland says. “When people go to the dealership, they want to focus on the car purchase and not the financing.” Unlike other car shopping tools Bank of America said with its digital tool users’ information isn’t sent to the local dealers at the time they make an inquiry. What’s more, the tool is open to any car buyer, not just ones with an account with the bank.