Online coupon service Honey, which last year found more than $1 billion in potential savings for customers through its desktop browser extension, has introduced the service on mobile Safari for U.S. customers.
“Now, shoppers will have access to some of their favorite Honey deal-seeking features they use on their desktop browser all on mobile Safari, helping them save time and money while they are shopping,” the PayPal-owned company said in a Monday (Sept. 20) press release.
“As part of our ongoing efforts to help users save in more ways, we’re delivering a seamless solution for their mobile shopping needs,” Honey said in the announcement.
The new Honey extension for mobile Safari is part of the latest Honey app update on iOS 15, meaning users must update to the latest operating system on their Apple mobile devices then download or update the Honey app in the app store.
From that point, users will launch Honey, select “Enable Honey for Safari” when prompted, and follow the steps to install it.
“While shopping on thousands of their favorite sites on mobile Safari, users will now see Honey pop up on their screen letting them know if there are any coupons that they can apply at checkout,” the company announcement says.
“We’ve made it faster and easier for smart shoppers to search for coupons in the ways they like to shop, and we continue to advance our tools that help discover deals and give users the confidence they’re not overpaying for the items they want and need,” according to the announcement.
In early 2020, Honey co-founders George Ruan and Ryan Hudson sold the company to PayPal for $4 billion.
PayPal said at the time of the acquisition almost two years ago it would use Honey to help customers have a better shopping experience as well as market it as a way for merchants to boost sales with more personalized offers. Honey appealed to PayPal because it gives the parent company access to data on its 17 million customers’ buying habits.