Hispanics Early Tech Adopters, Study Says

It’s not news that the U.S. Hispanic market for technology is a hot one. For years, the demographic has been known to be early adopters of technology, specifically with smartphone ownership and social media connectivity.

However, according to a new PricewaterhouseCoopers survey on technology, television and social media habits explicitly confirms the trend many analysts have been saying for years. The younger set aimed at trying out and using Bluetooth and wireless headphones, 4K TVs, virtual reality and even drones. The survey takes one step further on the issue of language preference dependent on generations: They prefer English-language options over strictly Spanish content.

The survey, titled “Always Connected: U.S.-based Hispanic Consumers Dominate Mobile, Entertainment, and Beyond,” found that Hispanics are extremely engaged with their mobile devices with a high emphasis on video streaming — 90 percent use the technology, which is 10 percent higher than any other non-Hispanic group.

How much time is spent watching streaming video? The survey found the number of hours per month watching video online or on their smartphones hovered at 26 hours — seven more hours than the overall U.S. average.

The caveat here is something to note. The number of Hispanics surveyed was a small number — 500 participants — and PwC recognized that. There are approximately 55 million Hispanics currently living in the United States, and that number is only expected to grow.


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